Uraidla Brewery

Uraidla Brewery has been building serious momentum with award-winning beers and a cult following. The site hadn't kept up. It was clunky to use, harder still to manage behind the scenes, and nothing about it matched the excitement of where the brand was headed.

We built the new website end to end: UX, e-commerce, photography, video and 3D animation, all produced in-house. We created a reusable system for specials and features, a simple 3D animation of cans tossed in the air. Every part of the experience, from the first load to the checkout, was built to be as simple for the team to use as it is for customers to purchase.

The result is a fast, responsive platform built for buying and exploring in equal measure. Rapid load times and intuitive navigation keep it running smoothly, while details like the animated cans keep it feeling like Uraidla.