The Larder

The Larder started with one product: confit chilli oil. New flavours followed as it grew, but the packaging stayed the same. Nothing set The Larder apart from its competitors, let alone one flavour from the next.

We built a visual system, not a single label. Each flavour got its own illustration: a jagged, abstract take on its core ingredient, chillies, onions, honey and so on. It sits front and centre, becoming the differentiator between products on shelf. That same system carries across packaging, merch and advertising, distinct from each other but still unmistakably The Larder.

It's a brand that can keep growing the way it started: one product at a time, each one still recognisably part of the same family.