Brookfield Rural

Brookfield Rural Services is a property maintenance business in the Adelaide Hills. It was a blank slate with no existing identity.

Sometimes branding and marketing can get caught up in systems, strategy and complexity. In this case, the job was much simpler: make the business look the part and let the owner take care of the rest.

We started with a monogram, the initials B and R interlocked, with spiked edges the way land gets when it's overgrown.

Photo and video captured their work with drone shots over the rolling hills, tractors and mowers out on the land, backed by a simple website to educate people and take enquiries.

A tidy identity for a straightforward business.