CAASie.co

CAASie is a Brisbane ad-tech company making out-of-home advertising as simple as buying a Meta ad. The product had already solved the hard part, buying billboard space, simply. What stood in the way was perception. Marketers still associated out-of-home with high costs, long lead times and specialist knowledge they didn't have.

Our job was to change that.

Working alongside CAASie's leadership, we built the strategic positioning, voice and messaging that became the foundation for everything the brand says. Instead of talking like a traditional media business, CAASie started speaking simply and directly, the same way its platform worked.

From there, we put that strategy to work. We developed campaign concepts, produced creative across digital and video, and built up a library of customer stories showing the platform in action through agencies and advertisers across Australia, the UK and US.

The result: a clearer position in the market, expansion into the UK and US, return on ad spend that grew from 4x to more than 7.5x, and over $8 million in attributable revenue.