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Istina Journal (2026)

Brand Identity, Web & Digital

Istina is an independent journal dedicated to telling stories through the lives of individuals, placing human experience at the centre of its work. Born from conversations about returning to Nepal in search of the elusive snow leopard, the journal explores the world through journalism, photography and film. We worked with Istina to develop its brand identity, website and visual direction. An old scan from The Lucky Cat Motorcycle Club of Kathmandu inspired the brandmark, forming part of a simple identity leaning heavily on traditional editorial design.

Minimalist editorial design for Istina Journal, featuring classic serif typography, textured paper and the publication’s mission statement, as part of its brand identity designed by Mindel.Minimalist business card design for Istina Journal, featuring classic serif typography, textured off-white paper and a considered editorial layout. Part of the visual identity designed by Mindel.Minimalist typography and brand identity for Istina Journal, featuring classic serif lettering, the publication’s name and the phrases “Between Lines” and “Between Lives” on textured off-white paper. Designed by Mindel.Minimalist website design for Istina Journal by Mindel, featuring classic editorial typography, generous white space and documentary photography of Jhabraj Neupane in Rasuwa, Nepal.Newsletter signup interface for Istina Journal’s website, designed by Mindel. Featuring minimalist editorial typography, a pale yellow background, black-and-white photography and a simple email subscription form.Archival illustration of the Lucky Cat Motorcycle Club of Kathmandu, featuring a black-and-white leopard emblem that inspired the visual identity and brandmark for Istina Journal, designed by Mindel.
Services:
  • Strategy & Positioning
  • Visual Identity
  • Creative Direction
  • Website Design
  • Website Development
  • Content Production
Credits:
  • Fin Dunford: Narrative & Copywriting