Oliver James (2024-25)

Oliver James was built around the work of two young and ambitious furniture designers who weren't interested in playing it safe. We built the visual identity and a brand strategy, then set the launch around one idea: get the name familiar first.

The plan was to launch the brand at Adelaide Design Week, but we didn't want people hearing "Oliver James" for the first time as they walked into the exhibition. The opportunity was to create a line that captured attention, stayed in people's heads, and positioned Oliver James as the opposite of short-term furniture. We ran a billboard and poster campaign to get the name on people's tongues before opening night, then carried it through photography and video. The exhibition sold out. The campaign hit 400,000 impressions and helped set up the brand's later acquisition.