CAASie.co (2024-25)

CAASie is a Brisbane-based ad-tech company making outdoor advertising as simple as buying a Meta ad. The platform had already made buying billboard space straightforward, but there was still a problem with perception. Marketers continued to associate outdoor advertising with high costs, long lead times and specialist knowledge.

We worked with CAASie’s leadership to develop the brand’s positioning, voice and messaging. Much of this came down to making the way CAASie communicated as simple as the platform itself, moving away from the language and conventions of traditional media companies.

From there, we developed campaigns, produced digital and video content, and built a library of customer stories documenting how agencies and advertisers were using the platform across Australia, the UK and US.

During our time working together, CAASie expanded into the UK and US, return on ad spend increased from 4x to over 7.5x, and campaigns generated more than $8 million in attributable revenue.